Clever advertising for a book sale in SC

I saw this image of steps made to look like books on tumblr today, and I was so taken by the idea that I had to use my google fu to find out more!

Turns out this is the work of the bounce agency, an advertising firm which was tasked to drum up interest in a charity book sale for the Greenville Literary Association. They wrapped things like the stairs above, as well as junction boxes, elevator doors and a fountain around Greenville, South Carolina with images of books to create awareness for both donating and buying books for the sale. Click here for more images and video (be sure to keep clicking the arrows to see all the pictures).

I particularly love the idea of covering post-it notes with book jackets:

Video spots:

Ohh, book loving nirvana!

(more cute videos at slc33’s channel on youtube)

4 thoughts on “Clever advertising for a book sale in SC

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